New look, same dedication to supporting everyone connected to Defence.
We’re thrilled to unveil the new Navy Health brand! While our appearance has changed, our dedication to supporting everyone connected to Defence remains at the heart of everything we do.
WHAT'S CHANGING
We’ve introduced a fresh new logo, updated colour palette, and implemented a new modern feel that reflects who we are today.
Here’s what’s new:
A Refreshed Logo
that better symbolises our connection and commitment to serving each of the three branches of the ADF.
Updated colours and visuals
that still include the colour Navy as a homage to our roots but now also includes two new colours that symbolise the Australian Army and Air Force.
An enhanced website design
for improved navigation and easier access to the information you need, when you need it.
WHY WE'RE REBRANDING
This rebrand represents more than just a new look. It’s a reflection of our growth, and commitment to serving everyone connected to Defence, uniformed or not. Navy Heath has been around for almost 70 years now. Once a fund only for the Navy, we now support serving and ex-serving ADF personnel from the Navy, Army and Air Force, the thousands of employees and contractors tied to Defence Industry, and their families. We wanted to make sure our brand reflected this.
As a members-first health fund, we want our brand to mirror the care and integrity we bring to the health and wellbeing of our members.
WHAT STAYS THE SAME
While our look has changed, what hasn’t is:
Our Vision
To be the trusted choice in health insurance for the Defence family.
Our Mission
To provide affordable, high-quality private health insurance for the Defence community.
Our Promise
To put members first in everything we do.
How It Benefits You
Our updated brand is designed to improve your experience:
- Easier access to resources and tools that help you make the most of your cover.
- A brand that reflects the pride and professionalism of our members and their families.
- Continued focus on your health, with clearer and more engaging communications.
FAQs
Will this change affect my membership or cover?
No, your membership and cover will remain unchanged. This rebrand is purely about enhancing our look and feel to better align with our mission as a brand.
Why did Navy Health decide to rebrand?
Navy Heath has been around for almost 70 years now and in that time we have grown and evolved. Once only a fund for the Navy, we now serve all those who are connected to Defence, uniformed or not, and our brand needed to reflect this. This new look and feel better reflects our values and our mission, while making the experience with Navy Health better for all members.
Will there be more changes in the future?
While our visual identity has changed, our core values and commitment to members remains the same. Any future updates will be made with your best interests in mind.
Do I need a new membership card?
As part of the rollout of our new brand, we’ll also be introducing updated membership cards. If you’re a current member, your existing card will remain fully functional and can continue to be used without any issues. Only new members or those who request a replacement card will receive one with the updated design.
Explore the New Navy Health
We invite you to explore our redesigned website, app and portal to see the updates for yourself.
If you have any questions or feedback, we’d love to hear from you.
